Rivalries spark viewership to new highs while a mountain top death was the tragedy that sparked new rules requiring the first drug testing. Sponsored Teams Again The 1960s saw a return to sponsored teams and commercialism yet the Tour still offered lots of intrigue and drama. The Tour was the most watched event in cycling and the sponsors badly needed the publicity. The Tour's biggest rivals, Poulidor and Anquetil, truly disliked each other and this drew fans in.


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